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Selling to Tykes

Ads for kids use to be a lot more intense. In the 70’s and 80’s advertisers were able to use all sorts of “hard sell” techniques in tyke campaigns. For example: making the toys look like they move and play all on their own, telling kids they won’t be accepted by peers unless they own the product, and convincing kids to plead with their parents to buy the product.
Now days there are strict rules and guidelines for advertising to children. Every cereal has to be “part of a balanced breakfast” instead of breakfast all on its own, and toys can no longer possess magical powers, nor can they give magical powers to the child in the ad.

Here you see a 1980’s Rambo action figure commercial. The figures seem to move and fight on their own.

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